Pricing

Know What Your Product Can Do. Prove It.

Consumer health studies that turn your supplement or wellness product into a brand backed by real science, and real marketing claims.

Studies start from €3,000. Every study is scoped to your product, your goals, and your market. Tell us what you need, we'll send a personalised proposal within two business days.

How Our Pricing Works

We don't do one-size-fits-all pricing, because no two studies are the same.

Your final investment depends on three factors plus any additional logistical costs:

• Number of participants More participants = higher statistical confidence

• Study duration Longer studies capture more robust outcomes

• Participant incentives Compensation offered to study participants

Starting from €3,000 per study.
Once we understand your product and goals, we'll send you a transparent, itemised proposal, no surprises, no hidden fees.

What you are paying for

A Validence Labs study isn't just a report. It's the evidence your brand needs to make marketing claims that hold up, to customers, and retailers.

Here's what every study includes:

✅ Study design tailored to your product and claims
✅ Participant recruitment and management
✅ Data collection and analysis
✅ A clear, usable results report
✅ Marketing claim guidance based on your results
✅ A study you can actually reference in your marketing

Who we work with

Whether you're a solo founder launching your first product or an established brand expanding your line, we scope every study to fit your stage and budget.

• Solo entrepreneurs & startups, Validate your product early and build credibility from day one

• Growing brands, Back your marketing with science that drives conversions and retailer trust

• Enterprises, Commission rigorous, large-scale studies to support global claims and positioning

Frequently asked questions

Is this really worth the cost?

One credible study can be the difference between a product that sells and one that gets overlooked. In a market flooded with bold claims, science-backed brands stand out, and shoppers and retailers trust them more. The study pays for itself when it earns you shelf space, press coverage, or customer loyalty that generic brands can't buy.

How is this different from other research firms?

We specialise in consumer health, supplements, wellness, and longevity products. We understand the language of your market, what claims matter, and how to structure studies that produce results you can actually use in your marketing.

Can I trust the results?

Our studies are designed with scientific rigour and full transparency. You get access to the methodology, the data, and a clear interpretation, so you can stand behind your claims with confidence.

Ready to Get a Price for Your Study?

Tell us about your product and what you want to prove. We'll take it from there.

Share your details and we'll send a personalised quote

No commitment required. Just a conversation about your product and your goals.