Consumer trials for health and wellness products

Validate your supplement, skincare, or wellness product with real consumers — and get results in as little as 4 weeks.

About Validence

Our mission is straightforward: We believe that every health, wellness, and supplement product deserves the opportunity to be tested with the same rigor as clinical-style trials — not just those with large budgets. Too many products, especially in the supplement space, enter the market without meaningful evidence of efficacy. This is a missed opportunity for both consumers, who deserve better information, and for companies, who benefit from credible data to guide development and build trust.

We make clinical-style consumer trials accessible, affordable, and practical. Our studies deliver scientifically grounded insights that go beyond surveys or influencer claims — providing real-world data that demonstrates whether products actually work.

Based in Germany and serving clients across Europe, we handle the full process end-to-end: from study design and participant recruitment to logistics, data collection, and reporting. By lowering the barrier to evidence generation, we help growing brands produce trustworthy data that supports claims, informs investors, and ultimately raises the standard of the industry.

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A Streamlined Process for Reliable Consumer Testing

Running a consumer trial should be simple, fast, and stress-free. Here’s how our process works:

✓ Step 1: Design Your Trial
We collaborate with your team to design a custom trial plan tailored to your product, market positioning, and goals. Whether you want scientific-lite validation or simple consumer evidence, we have the expertise to deliver.

✓ Step 2: Recruit the Right Participants
Access our growing panel of wellness-conscious participants across Germany and Europe. We carefully segment testers by demographics, lifestyle, and product interest to match your target audience.

✓ Step 3: Manage Logistics
We handle product shipping, reminders, and digital communication, ensuring participants stay engaged throughout the trial.

✓ Step 4: Collect and Analyze Data
We combine qualitative feedback with quantitative insights to create actionable data that you can trust.

✓ Step 5: Deliver a Clear, Professional Report
Receive a comprehensive report with key findings, data visualizations, and actionable recommendations. Perfect for investor decks, retail pitches, or marketing claims.

The Fast, Flexible Alternative to Clinical Research

We specialize exclusively in health, wellness, and beauty products, applying rigorous, evidence-based methodologies to generate high-quality, actionable consumer insights. Our approach combines speed with scientific precision, providing brands with data they can trust for product development, investor presentations, and market positioning.

Why clients choose us:

Rapid, High-Quality Insights: Collect robust, structured data in weeks rather than months, without compromising scientific rigor.
End-to-End Scientific Support: Comprehensive management from study design and participant recruitment to data collection, analysis, and reporting.
Structured, Science-Lite Methodology: Employing validated questionnaires, standardized outcome measures, and optional biomarker or wearable integration to generate quasi-clinical insights within a market research framework without regulatory hurdles.
Scalable, Data-Rich Insights: Start with core consumer feedback and expand to include objective biomarker or wearable data for deeper product performance insights.

Why are consumer trials getting more important?

As the global wellness industry surges toward a projected $1.8 trillion market, consumers—especially Millennials and Gen Z—are prioritizing data-driven, science-backed health solutions over vague claims by influencers or unverified wellness trends. Data shows that a majority of consumers now expect clinically credible information, with nearly 50% favoring clinically proven products over "clean" alternatives. This shift underscores the mounting pressure on brands to substantiate their offerings with authentic, consumer-derived data.

In parallel, the growth of home biomonitoring and wearable technology—with roughly 50% of consumers owning a fitness device and 75% open to using one—is fueling demand for insights grounded in real-world performance metrics, in addition to satisfaction scores. In this emerging landscape, scientific market research like rapid, non-clinical consumer trials augmented with biomarkers or wearable data offers brands a credible, agile, and consumer-trusted approach to product validation and messaging. It's a real differentiator in a highly competitive market rather than a nice to have.

References: Financial Times, McKinsey and Company, Adobe Business

Partnering with a specialized third-party research provider ensures your consumer studies are credible, unbiased, and scientifically structured. It's a gold standard in the industry.

Key benefits of working with an external partner like us include:

Neutrality & Credibility: Data collected and analyzed independently builds trust with investors, retailers, and end-consumers.
Scientific Expertise: Protocols are designed by experienced researchers with clinical research and CRO backgrounds, ensuring structured, reliable results.
Efficiency: A dedicated partner streamlines recruitment, logistics, and data reporting, saving time and resources.
Scalability: Easily integrate biomarker testing or wearable data as your research needs grow, without rebuilding your systems.

By outsourcing to a third-party vendor, brands avoid internal biases and benefit from fast, data-driven insights that support evidence-based marketing, product innovation, and consumer trust. And your focus stays on your main business.