For Clients based in the United States
Generate credible consumer evidence that helps support marketing claims, strengthen product positioning, and build trust with retailers, investors, and customers.
Our structured consumer studies provide scientifically designed, post-use perception data in as little as 4–6 weeks—without the cost and complexity of a traditional clinical trial.
Consumer Perception Studies Built for FTC-Conscious Brands
Why consumer perception data matters
Launching a health or wellness product in the U.S. means every marketing claim should be backed by appropriate evidence.
The FTC expects objective advertising claims to be supported by competent and reliable scientific evidence. While many efficacy claims require controlled clinical trials, consumer perception studies are an excellent way to substantiate what consumers actually experienced while using your product.
Whether you're preparing for a product launch, expanding into retail, or strengthening investor materials, structured consumer research provides valuable evidence that goes far beyond testimonials or online reviews.
What Our Studies Can Help You Demonstrate
Our studies are designed to measure how consumers perceive and experience your product after real-world use.
Examples include:
Consumer Experience
91% reported feeling more energized
84% noticed improved digestive comfort
87% felt fuller between meals
9 out of 10 participants were satisfied with the product
Product Satisfaction
Overall product satisfaction
Taste and usability
Purchase intent
Likelihood to recommend
Perceived effectiveness
Product Development
Identify your strongest consumer-perceived benefits
Compare formulations
Understand consumer preferences
Generate market-ready consumer insights
What Our Studies Are Not Designed For
Consumer perception studies do not replace randomized controlled clinical trials.
Claims such as:
Clinically proven
Treats disease
Prevents disease
Lowers cholesterol
Reduces blood glucose
Proven effective
typically require substantially stronger clinical evidence.
If your marketing objective requires clinical substantiation, we'll tell you before recommending a study.
Our goal is to recommend the evidence tier your claim actually needs - not to sell unnecessary research.
Our process
Study Design
Our team develops questionnaires, endpoints, inclusion criteria, and study methodology.
Consumer Trial
Typical turnaround time: 5-7 weeks
Claim Strategy
We define the marketing objective and determine the appropriate evidence level.
Statistical Analysis
Participants use your product under real-world conditions while completing standardized assessments.
Final Report
Responses are analyzed and summarized using predefined analytical methods.
You receive a professional report including methodology, participant demographics, statistical summaries, and marketing-ready consumer perception results.
Pricing
Consumer Perception Study starting at $6500
Ideal for early-stage brands. Statements like "x% of users reported y". Not for efficacy positioning.
Includes:
Study design
Participant recruitment of up to 50 participants
Statistical summary
Executive report
Custom Research
Need something different?
We regularly conduct custom studies for supplements, functional foods, skincare, medical devices, and wellness products.
Contact us for a tailored proposal.
Frequently Studied Outcomes
Our studies commonly evaluate:
Satiety
Hunger
Digestive comfort
Bloating
Energy
Focus
Sleep quality
Product satisfaction
Taste
Mood
Well-being
Recovery
Skin appearance
Joint comfor
Why Brands Choose Validence
✓ Scientific study design
✓ Fast turnaround
✓ Cost-effective alternative to clinical trials
✓ Marketing-focused reporting
✓ International experience with consumer health products
✓ Transparent communication about what your study can and cannot support
Ready to Strengthen Your Product Claims?
Let's discuss your product, your marketing objectives, and the level of evidence that best fits your goals.
Validence Labs
We specialize in consumer insight studies and biomarker-supported consumer research for supplements, skincare, wellness, and functional products. Based in Germany and serving clients across the world, we help brands validate claims, understand customers, and make data-driven decisions.
Contact
info@validencelabs.com
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